YouTube Premium Lite launches within the US, howev...

After weeks of hypothesis, YouTube has lastly formally launched its Premium Lite subscription service within the US.

YouTube Premium Lite permits customers to observe “most movies” ad-free on YouTube for $8 monthly, which is $6 lower than YouTube Premium’s $14 month-to-month charge. Though Premium Lite is a extra reasonably priced possibility, it has some limitations. Whereas the subscription removes adverts from most creator movies, together with these on gaming, style, and information, adverts will nonetheless seem on music movies and YouTube Shorts.

YouTube Premium Lite is rolling out to all customers within the US and can broaden to all customers in YouTube’s present pilot markets of Australia, Germany, and Thailand within the coming weeks. YouTube says it plans to broaden Premium Lite to extra nations later this yr. It’s nonetheless a pilot program, which means YouTube would possibly change it primarily based on suggestions earlier than rolling it out globally.

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Advert-free, for probably the most half

If you wish to take heed to music uninterrupted, you may want full Premium

YouTube

It is clear that YouTube goals to supply Premium Lite as a extra reasonably priced possibility for customers who dislike adverts however do not need to pay full value for YouTube Premium. Should you hardly ever take heed to music on YouTube and like companies like Spotify or Apple Music, then having adverts on music movies won’t be a big concern for you.

“We have been testing Premium Lite to verify we have now the best stability of options and advantages for these viewers who need to watch most movies ad-free — whether or not it is gaming, comedy, cooking or studying,” YouTube stated in a blog post. “For customers who need ad-free music on YouTube and YouTube Music, plus offline and background play, we advocate the Premium plan.”

Premium Lite additionally would not allow you to obtain movies for offline use or play movies within the background on its app. As somebody who has been subscribed to YouTube Premium for over two years, I discover this a deal-breaker for Premium Lite. I subscribed to YouTube Premium within the first place to obtain movies for offline viewing throughout lengthy flights. I additionally incessantly use background play to take heed to YouTube movies, like podcasts, whereas driving.

With that stated, YouTube Premium Lite stays a good possibility if the compromises in comparison with Premium do not trouble you, and also you merely need to keep away from being overwhelmed by adverts on YouTube. Premium Lite is out there for $8 a month within the US, and it’ll broaden to all customers in its pilot markets of Australia, Germany, and Thailand within the coming weeks. YouTube additionally notes in its weblog publish that YouTube Music and Premium have reached over 125 million subscribers, together with trial customers.

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